Digital Marketing

What is Digital Marketing?

First to understand Digital marketing let us take the definition of Digital and then marketing in two splits

Digital-The use of any electronic device that stores pictures, audios, videos, numbers, store information and give high-quality Results.

The marketing-the activity of showing and advertising any company’s product or selling and buying of that product can be called marketing.

Table of Contents

Digital Marketing -:

Digital marketing is a marketing technique that involves the usage of digital devices with the help of the Internet and wireless for creating Awareness, consideration, purchase, and Loyalty.

Four pillars of digital Marketing -:

  • Awareness – Unaware to Aware

  • Consideration -Aware to Interested

  • Purchase -Interested to Buyer

  • Loyalty -Buyer to Loyal Customer

Awareness:- To aware of the customer with the product through digital platforms.

Consideration:– When the customer is interested in the product after the awareness.

Purchase:– When a customer buys a product after showing interest.

Loyalty:– After buying a product when a customer gives his feedback to others.

    Traditional Vs Digital Marketing

Traditional Marketing              Digital marketing

Traditional Marketing does not allow direct interaction with customers.

Digital Marketing offers a higher level of engagement and interaction.

Traditional advertisers are typically just looking to increase sales with ad spots, not to provide value.

Digital Marketers looks to provide value to their audience by content marketing and other solution.

Traditional marketing is very expensive. The ads are seen by the untargeted audience.

Digital platforms are much cheaper with higher ROI. The ads can be sent to a targeted audience.

Traditional Marketers cannot Analyse the data of their audience. Region sex age cannot be analyzed.

Digital Marketers can track location sex age and the interest of the audience with data analytics.

Traditional marketers depend on the local reach. It’s expensive to reach on the National or International level.

It is accessible to a global audience at a low cost. You can directly get feedback through the customers.

    Constituents of Digital Marketing

This component will enable us to:

  • Understand the constituents of digital marketing.

  • Know about the advantages and challenges of each.

Traffic acquisition channels

  1. Search Engine

  2. Social Media

  3. Email marketing

  4. Display advertising

  5. Affiliate marketing

Supporting channels

  1. Mobile marketing

  2. Website

  3. Analytics


    Search Engine

  • 80% of internet users agreed that they prefer to use a search engine before making a purchase.

  • A search engine saves your time in two ways by eliminating the need to find information or product manually.

  • When a Search engine scans a website it scores the content for relevance keywords.

  • Free access, comprehensive and advanced search.

Social media

  • On average, internet users spend about 10+ hours per week on social media.

  • 4 websites out of the top 10 most visited are social media sites.

  • It increases brand awareness in the most cost-efficient way.

  • Gives more inbound traffic to your business without having much difficulty.

  • It gives you better customer satisfaction when you communicate and create a network.

  • Social media marketing does not involve direct selling.

  • The aim of being on social media is socializing.

  • The power of social media is to leverage the connection by creating.

email marketing

Email marketing is a direct marketing commercial message to a group of people using E-Mail.

Essentials of Email marketing

Flexible: Emails can be used at every stage of marketing i.e. Awareness, consideration, interest, and retention.

Cheap: Sending email is much cheaper than most other forms of marketing communications.

Personalized: Email lets you deliver your message to the people in a personalized way with their names and into the inbox.

Easy-to-track: You can easily measure results and user activity on emails.

Scheduling:  You can easily schedule your emails based on a calendar or any specific user activity.

display advertising

  • Display advertising involves creating and running banner ads.

  • Ads can be run across different websites for higher traffic.

  • It’s the best channel for those who want to generate higher visibility.

  • Resulting in higher audience reach and brand building.

  • Through banner ads, we can also target the audience by region age, etc.

  • It also helps us in retargeting the audience which has gone on other sites.

                      affiliate marketing

  • The affiliate promotes products, services or websites of other businesses and makes commissions out of it by sending traffic and buyer to them.

  • Advantages It offers direct leads and conversions.

Email Marketing

  • It allows you to send a personalized message.

  • Marketing your product or services by email can be a fast and cost-efficient.

Supporting channels

Mobile marketing

  • Mobiles have been used largely today for buying and finding products/businesses or solutions online.

  • Mobiles are the device that remains with us 24*7 it gives marketers one of the most advanced and essential channels for marketing.

  • Also, mobile apps help corporates to retain users i.e. by notifying them.


  • The website is a set of information or related web pages.

  • Which involves text pictures audios and videos.

  • It’s typically served from a single web domain.

  • The website is a hub of emails, social sites, searches, display, and affiliate programs.

Web Analytics

  • Web Analytics in itself is not a Direct marketing channel.

  • It’s a supporting channel that helps marketers to plan & execute their campaigns better.

  • Analytics can help us to track demography, device, browser and performance details.

  • Whoever visits the site it analyzes the region age mails etc.

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