Rules, benefits, and types of Content Marketing
Content Marketing is deliberate marketing that proceeds towards focusing on creating and distributing Valuable, Relevant and Consistent content to attract and maintain a clearly defined audience and ultimately to drive profitable customer action through content marketing.
- A content marketing basis is to attract and gain customers.
- By consistently creating and curating relevant and valuable content.
- Its purpose is of changing or enhancing customer behavior.
It is a friendly process that is best integrates into your overall marketing strategy.
10 Rules of Content Marketing:-
- Make a unique or exclusive content and start giving free knowledge, help them, do not just sell.
- Deliver relevant content to your customers and put your customers first.
- Create a schedule and be consistent with your content.
- Tell a good story to your audience and think about your niche.
- Do not totally rely on blogging; create images, videos, and infographics.
- Make an analytical report and track your audience.
- Content should be mobile-optimize, just do not depend on desktop optimized content.
- Take risks and create content that relates to current trending topics.
- Be loyal, Say true to your audience about your product and services.
- Connect with your audience or customers as much as you can, it will bring you the trust and brand value.
10 Benefits of Content Marketing:-
- Increase website traffic through search engines.
- It increases the trust of your audience with relevant and consistent content.
- Generate more leads with the signups for the newsletter updates.
- Increase in sales as your audience is now ready and matured with content.
- Increases awareness about your brand and loyalty.
- Improves your search results and ranking in the search engines.
- Getting feedback directly with your audience through comments and social shares.
- It also increased social media followers where you can give direct offers to your customers for getting them to engage.
- Use SEO content to rank on the first page of the search engines.
- Content marketing is almost cost-effective in comparison to others.
Some free tools for content marketing
Buffer – It is used to handle multiple social media accounts to schedule your posts on Facebook, LinkedIn, Twitter or Instagram ahead of time.
Hubspot – Blog topic generator of HubSpot plays a key role while creating content as it gives five topics to write on your certain niche.
Grammarly – It corrects the spelling mistakes of the content as well as give suggestions and helps you to professionalize your content.
Canva – Canva is a platform where you can make infographics, logos, and featured images for your websites or blogs and so on.
Pixabay – It’s a tool where you will get free images on your desired niche.
Befunky – In this one can simply resize and crop the images according to the need and all the editing elements are available.
7 Types of Content Marketing:-
Blogging is very much essential for any type of business, especially for mediocre businesses or small types of businesses. It is because blogs are the most important factor to gain traffic on your website with the help of search engine optimization (SEO) on your blog’s content by doing good keyword research.
Blogging helps to rank on the first page of the search engine, which results in gaining good traffic and relevant customers for your business. Websites that have consistent blog posts have higher chances to rank on the first page of the search engine with 434% more indexed pages than those who don’t post, stated by Forbes.
In a survey delivered to B2B marketers, respondents revealed that blogging (65%), social media (64%) and case studies (64%) were the top three marketing content and formats utilized. In fact, 80% of B2B marketers and 75% of B2C marketers say they include blogging among their current techniques.
In today’s world, video considers as the best to display your content, as it directly targets the feelings and emotions of the viewer, which builds a good relationship with the audience in a few minutes. From the very beginning when it comes to television commercial ads in the 20th century to the era of Facebook and YouTube videos, there’s no doubt that videos are taking an important part in our day to day life.
In fact, when it comes to education and knowledge, what we see is more compatible for us to learn and memorize, apart from what we read. That is also a big reason why online courses are at boom and learning applications are increasing day by day.
Online videos have also 600% more effective rate in marketing, comparison to print, images and direct mail.
Here are just a few of the highlights:
- Time spent watching online videos by average person globally estimated 84 minutes per day
- Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
- Nearly 50% of the videos are running on a mobile device.
- In 2020, internet video traffic will account for 80% of all consumer Internet traffic
- Videos up to 2 minutes long get the most engagement.
It’s an effectual long-form content that businesses can use to give value for their customers and leads. In which the main thing is value. The eBook should not be of a few pages with irrelevant content like you are advertising. Instead, it must provide some relevant and useful information and insight for your target audience about their challenges and needs. Like many other types of content marketing, it’s not about disposed your audience, it’s about building a good relationship with the target audience so that they can trust your brand and come to you when they’re ready to make a purchase.
eBooks are one of the best types of content marketing for collecting lead information. That’s why they are typically assemblable, which means that visitors must provide some type of information about themselves in exchange for the eBook download.
Some of the reasons why eBooks are important
Faster – you can produce an ebook much faster than traditional printed brochures, pamphlets, or catalogs.
Accessible – An electronic book can be easily accessible from virtually any device that connects to the internet. Smartphones, tablets, e-readers as well as laptops and desktops can access an Ebook.
Reusable – without a complete re-write, you can leverage your Ebook in multiple channels such as social media, industry events, and your web site. You can also send your Ebook to your email subscribers once a year, making only minor revisions where needed.
Printable – If you desire to have a print version of your Ebook, the effort is relatively simple.
Interactive – With an Ebook online, you can request readers to provide their comments and feedback. This invaluable marketing tool letting you respond more personally to those who convert into customers.
Inexpensive – the cost to produce an Ebook is relatively inexpensive in comparison to other marketing material productions.
Flexible – you can include links to YouTube videos, presentations, and other online resources as part of your Ebook.
Email Marketing is one of the leading methods to attach with people, prospects or customers, which generate leads and build relationships. Some of the email marketing campaigns – landing page design, conversion optimization, list management, tracking, reporting, and testing. Email campaigns come up short – in terms of design, distribution, and message.
E-Mail Marketing is one of the much-benefited parts of online marketing as it connects directly to customers and generates leads
Patience is one of the important parts of success, e-mail takes some time to catch up with the subscribers. The first few times it’s possible that subscribers see a glimpse of the e-mail only but after a certain time your e-mails will be recognized and noticed.
As a part of success in e-mail marketing, offers and discounts are also a very important part of e-mail marketing to convert the subscribers from recognizing to buying. Sometimes, offer matters the most than the quality of content and creativity. for e.g., if you offer a discount on any of your product for a limited time, it will be highly noticeable and develops a human nature of eagerness to buy.
Infographics are the mixtures of graphic design, content, and data. They are optically captivating communication medium that allows marketers to present complex information that tells a story or transforms or else shows information into a captivating graphic. Ideally, an infographic is something that shares mostly via social media.
This infographic explains different elements of carpet cleaning that consumers need to be aware of. Notice that the infographic is in brand with NY Brite’s logo.
In this example, the cleaning company is educating its audience about different factors involve carpet cleaning while simultaneously explaining the benefits of hiring a professional carpet cleaner. The infographic also uses eye-catching visuals that are relevant to the topic and make it easier for the viewer to understand the information that’s presented.
Marketing has many purposes, including introducing products and services, increasing a company’s brand awareness, and driving sales. Marketing cannot accomplish any of its purposes without effective presentation. Unattractive colors, irrelevancy to the audience, and unclear messages are all problems solve by stellar selling presentations.
The definition of a presentation is the style or manner of displaying or offering. In marketing, the importance of presentation can’t be denied. It means the difference between getting attention or languishing without an audience. Effective, successful presentation in marketing is the goal of every marketing dollar spend and every marketing concept and campaign. Marketing presentation extends beyond the ad campaign to the product packaging and service delivery. A great marketing campaign stirs interest in a product, but if packaging unattractive, customers don’t want it because of that, the presentation fails.
Marketing presentations must be memorable to be the most effective. The goal is to create a marketing presentation that is memorable without being offensive or controversial. Modern marketing has to compete for attention from people who have short attention spans, little time and overloaded schedules, making a memorable presentation key to any marketing effort.
In such a challenging environment, Webinars are proving to be a boon for Marketers. To begin with, Webinar, also known as Web Conferencing, is a seminar on the internet.
Some of the important reasons why webinars are valuable
- Webinars are Convenient
- Reach your defined Target Audience
- Webinars are Time and Money savers
- Webinars help Create and Increase Brand Awareness
- Free of cost Advertising
- Webinars keep Audience Engaged
- Generate new leads
Webinars are powerful, and certainly, there are a lot more than the above few reasons to run them. I hope this inspires you to get out there and use webinars in your business, whether they are for lead generation, sales, training, or all of the above.